![]() The All Company group in Yammer is often seen as the potential”cure-all” that it never turns out to be. We haven’t asked them a question, we haven’t recognized their work or their expertise, and we are not being empathetic to their concerns. Nobody is replying because we haven’t asked them to. When we yell on a street corner, or we make an announcement post in Yammer, we are likely simply pushing information out. “This is important news…shouldn’t more people have replied?” Probably not. They wonder why they have not gotten more “likes.” They wonder why they have not gotten more replies. They make a post, often as an announcement, often in the default All Company group, and hope that everyone will engage with the information that has been shared. My colleagues often come to me frustrated that more people don’t engage with their posts in our organizational Yammer enterprise social network. So if they don’t listen to you when you are actually talking to them, why should they listen when you are emailing, or posting, or tweeting? They don’t want to hear what you have to say. They are walking down the street with their head down. What might be meaningful for one person is not meaningful for the next person. Most likely, people don’t like to be talked at, they like to be talked to, they like to be part of a conversation. These people are not engaging with the information for many possible reasons. ![]() If you speak loudly enough, do you think they will engage with the information? Do you think they will be interested? Probably not. They don’t need to respond, but you just need some indication they’ve heard you. Say it loud enough so people can hear, and that they have the information you want them to have. Tell people about the webinar you are hosting at the end of the week, or the new policy that your company just adopted. It can be a busy street corner, or just the end of your suburban block. But do they listen when you are shouting? From the mountaintop? Probably not. Where ever you find yourself, when you have important information to share, you want to share it. The urge to shout it from the mountaintop is strong.
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