![]() In other words, from a marketing perspective, it makes no sense to create a character to advertise a game, then drop him just because despite said game still being relevant. The franchise is so extremely successful exactly because they keep advertising towards new kids (and people in general) despite the already existing success. However the fact that they keep advertising is how they make sure they keep driving in new customers as well as maintaining the ones they already have. I've heard people argue that "Pokémon Go is popular enough, it doesn't need advertising", but by that logic something like McDonald's can stop advertising too because everyone knows McDonald's. ![]() Dropping that character again after three years after having deliberately designed him for that purpose isn't. Creating a character to advertise their super popular and lucrative mobile game is a pretty smart idea. It's part of why Pokémon is such an enourmous franchise. Talking about weird decisions, anipoke first and foremost exists as a big advertisement to sell the games and merchandise. Same here, when Drake inspires them by saying that once he reached a goal, he'll just look for another one, because the journey is what matters, not the goal. Back in AG, Drake's advise to Satoshi was very important for the story. That happens in the one where they have to lead a group of younger kids through town as well as in the Project Mew episode with Drake. Alongside that, we have episodes highlighting and paralleling their goals. There's no Satoshi without Gou and no Gou without Satoshi, they both take the main role together and keep it. Aside from that being a blessing for shippers, it makes it very clear that this is meant to tell others these characters come in a pack now. The end of the Mewtwo episode shoves it into your face with Satoshi correcting Gou and saying the future lies in both their hands whilst crossing them. They very boldly want you to know that Satoshi and Gou have become very close friends that desire to share a future together (v gay btw heheh). There's a bunch of notable storytelling aspects: The series focuses mainly on showcasing and developing the relationship between the two.
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